Managing Director at MASS Analytics.
Over 15 years’ experience in marketing mix modelling, budget optimisation and marketing strategy consultancy.
Partner at the international Media Agency MEC UK- WPP group.
Partner at Ohal UK - WPP group (one of the world’s Leading agency in MMM, now rebranded Gain Theory).
A diversified international portfolio of clients across a wide range of industries (Banking, FMCG, Retail, Telecoms, Online, Telecoms, Pharmaceutical, Publishing…)
Ladbrokes, Orange, Telia, Lloyds TSB, Ferrero, Kelloggs, Danone, match.com, Morrisons, Chanel, Hotels.com, monster.com, Biersdorf (Nivea), Zambon, Quintiles, Bauer, Caltex, Mac Millan ...
Senior lecturer in Marketing/Quantitative Methods at the University of Greenwich-UK.
5 years experience in Market Research in Montreal Canada handling big accounts (L’Oreal, Bombardier…).
Ph.D. in Quantitative Methods, HEC Montreal, Canada.